When I left the Army, like a lot of Veterans, I felt completely lost.
No direction..
injuries from service..
Not to mention, suddenly cut off from the mates I served with.
A Veterans charity reached out to me, they helped me pick up a qualification and secure a job.
Suddenly I was back into working and a routine—and it changed everything. It got me out of my funk and back on my own two feet.
That experience really stuck with me. I know how important that kind of support is.
Around the same time, I grew out my beard for the first time and couldn’t believe how average the products were—and how expensive they were too. So I started making my own. What started as a bit of a Covid side project turned into an obsession with creating seriously good beard care and fragrances.
Eventually it all came together—build a brand around products I love to craft, and give back at the same time.
Now, $1 from every item sold on our online store goes to Young Veterans, a charity doing amazing work helping other Veterans reconnect and rebuild after service.
These days, it’s bigger than just beard oil..
We’ve built a community of over 90,000 blokes, and a tight little team here in South Australia. We're doing what we love. Life feels full again, and our purpose couldn’t be clearer.
– Matt (Founder)
