ABOUT US/OUR TEAM
Matt is the founder/Owner.
Sam 2.0 & Emily both started, full time - in mid 2023!
Our mission is simple:
We are providing affordable, premium beard-grooming products while simultaneously supporting Australian Veterans when they need it most.
Together we can make a real difference to real Veterans.
How the brand was born…..
After leaving the military (Australian Army, Infantry) I (Matt) was in the same boat as a lot of Veterans when they get out of the Defence Force - feeling lost & unsure of what the future holds. The loss of identity, ongoing issues from injuries sustained, & the separation from all my mates who remained in the Army wasn't easy to navigate.
I reached out to a Veterans Charity to help me find my feet again, through their program - I gained a qualification & found a decent job!
As this is my story, I personally know the struggle some Veterans go through post service. I wholeheartedly understand how important these organisations are. They get Veterans back on their own two feet!
During this time, I let my beard grow out for the first time, I quickly became frustrated with the low quality of products & huge price tags here is Australia. I spent a few months perfecting my own recipes. During this time they were just for myself. A hobby snowballed into a passion for fragrance & the pursuit of world-class products.
Then it all clicked..
Sell premium beard care products while donating $1 from EVERY ITEM sold to the Young Veterans Charity.
Every sale is a win-win-win. We get to run a business we're passionate about, you get top-shelf beard care & Aussie Veterans get the help they need!
Young Veterans are 100% volunteer run, out there every day connecting Veterans to the help they need & running awesome activities to get Veterans out & about again.
Together we can make a difference.
“Through struggle we find ourselves & our mission”
- Matt Frazer (Founder)