When I (Matt) left the Army, like a lot of veterans, I felt completely lost.
No direction or clear mission..
Injuries from service..
Not to mention, being suddenly cut off from the mates I served with.
After my medical discharge, a small veterans charity reached out to me, they helped me pick up a qualification and secure a job. They even came to my appointments and secured better care for my injuries.
With their help, I landed a job! Suddenly I was back into working and a routine. It changed everything. It got me out of my funk and back on my own two feet.
That experience really stuck with me. I know how important that kind of support is.
Around the same time, I grew out my beard for the first time and couldn’t believe how average the products were. As a side project - I started making my own. What started as a bit of a lockdown project turned into an obsession with creating seriously good beard care and fragrances.
Eventually it all came together. A business plan! Is it possible to build a brand around products I love to craft, and give back at the same time?
Since day one, $1 from every item sold on our online store has gone to the 'Young Veterans', a 100% volunteer ran charity doing amazing work helping other veterans reconnect and rebuild after service.
These days, it’s bigger than just beard oil..
We’ve built a community of over 90,000 blokes, and a tight little team here in South Australia. We're doing what we love. Life feels full again, and our purpose couldn’t be more clear.
– Matt (Founder)